“Herr’s has been rooted in the Philadelphia community since my father started the company as a small business in 1946, and is now recognized as the city’s favorite hometown chip,” said Ed Herr, Herr’s chairman and CEO. “As the second Flavored by Philly contest kicks off, we are proud to support and recognize other small Philly businesses that began the way our family’s company began.
Entries will be narrowed down to three finalists by a panel of judges, including Bravo Top Chef finalist and all-star Jen Carroll, also a Philadelphia native. The three chip flavors will hit store shelves in early summer 2023, according to Herr’s, and fans will be able to vote for the prizewinning flavor from June to August 2023.
Pennsylvania, New Jersey, Delaware and Maryland residents who are 18 years and older have until Nov. 15 to submit small business-inspired chip flavors.