The company ended its relationship with Ye, formerly known as Kanye West, on Oct. 25 after the musician launched a series of offensive and antisemitic tirades on social media and in interviews.
Kanye West at an event announcing a partnership with Adidas on June 28, 2016 in Hollywood, California.on Wednesday cut its full-year guidance on the back of the German sportswear giant's termination of its partnership with Kanye West's Yeezy brand., formerly known as Kanye West, on Oct. 25 after the musician launched a series of offensive and antisemitic tirades on social media and in interviews.
Adidas is using Ye as an excuse for a bad quarter.
Adidas needs to pull out of Twitter too. Elon Musk tweeted that Nazi pic.
Big, big losses due to ending the Ye collaboration.