South African computer hardware retailers feel the effects of the strong dollar and weak rand in several ways, Dreamware Tech and Wootware have told MyBroadband.
Dreamware Tech director Brent Raftopoulos said the retailer had noticed a shift in the buying preference of consumers. Raftopoulus explained that consumers have shifted to budget-orientated purchases, forgoing the “frills” of certain products. “Due to pricing being largely dictated by distributors, we have very little control over these factors, which can be extremely difficult to navigate,” Raftopoulos added.
“I would say that the product release-cycle cadence has a much greater effect on sales overall in our market.”
It is simple: We pay more!
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