says a lack of technology upgrades and outdated processes are holding the carrier back from unlocking its full potential.
When Dallas-based Southwest — the second-busiest airline at Phoenix Sky Harbor International Airport — launched its first flights in 1971 under the leadership of, the airline had three aircraft, and operated 30 daily flights and had 200 employees. Today, Southwest has a fleet of more than 750 jets, operates a schedule with more than 4,000 daily flights and has more than 60,000 employees. Analysts expect Southwest will do $24 billion in revenue this year.
While he intends to continue growing the airline, Jordan said Southwest will put a major focus on modernization over the next five years. The modernization effort will be felt across the entire operation, from implementing new technology systems for employees to use to installing faster wireless internet on Southwest's fleet of Boeing 737s and launching new fare products.