Is Vietnam's beauty pageant business out of control?

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In 2022, Vietnam's Ministry of Culture officially approved at least 22 beauty contests, with the events' names as perplexing as the meaning of the dazzling spectacles themselves.

Some wonder whether the proliferation of beauty contests can be a good thing. Photo: Ilia Yefimovich/dpa

"I used to watch these shows for the glitz and glamour, but now there are too many for me to keep up with," wrote Facebook user Trinh Nguyen. Another said:"Two beauty queens in one night is too much. I've never even heard of 'Miss Vietnam Sea and Island' and 'Miss Global Vietnam'." Quoc, who was a jury member for the"Miss Vietnam Sea and Island" contest, says most are funded by private companies, but they “bring economic benefits for entire regions, especially in terms of tourism and investment.”

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