The pandemic has also been a time of reflection for many entrepreneurs. It has forced them to take a step back and reassess their priorities in life. For some, this has meant making the tough decision to sell their business or close it down permanently.
There are a lot of factors that contribute to this difficulty The first, and perhaps most important, is that businesses require vulnerability. We have to lay bare our ambition and open ourselves up to criticism and failure. This can be a terrifying prospect, especially if we’re not used to it. Profit is good, but it’s not always a measure of success. Some of the most popular and valuable companies in the world weren’t able to turn a profit for years.
If you’re focused on squeezing every dollar out of every day, your customers will be able to tell — and they’ll be less likely to do business with you. That’s what it takes to be successful in business — understanding your customer and providing them with value. So, don’t get too caught up in making money. Instead, focus on helping others and adding value to their lives.It may be your business, your goals, and your vision, but that doesn’t mean you can do it alone.
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