The head of the nonprofit launching an $11 million campaign to save the Bay Bridge light show says he's been approached by two potential major donors who are strongly considering making million-dollar pledges.
Davis said they are pitching the cause to wealthy entrepreneurs and families as an"emotional" one, not a business decision. Davis also told me that the spectacle is not for sale — if the Bay Lights stay it will be done"through the culture of generosity, not reciprocity." There will be no advertisements, no"monetizing people's eyeballs" as part of the display's future.
At the macro level, an argument can be made that the attraction has already provided far greater benefits than costs to San Francisco — particularly for hospitality businesses, beautifying an entry point into the city that’s also the West Coast's busiest bridge. Unlike a typical crowd-funding arrangement, where funds are kept effectively in escrow until the goal is reached, Illuminate's plans are for the project to use the funding as it arrives so that the lights remain dark for the shortest amount of time possible, even if that means the lights could go dark for a second time if the campaign falls short of its funding goal.
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