DOJ poised to sue Google over digital ad market dominance - Bloomberg News

  • 📰 Reuters
  • ⏱ Reading Time:
  • 41 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 97%

Australia News News

Australia Australia Latest News,Australia Australia Headlines

The U.S. Justice Department is poised to sue Alphabet Inc's Google as soon as Tuesday regarding its dominance over the digital advertising market, Bloomberg News reported on Monday, citing people familiar with the matter.

The lawsuit would be the second federal antitrust complaint filed against Google, alleging violations of antitrust law in how the tech giant acquires or maintains its dominance. The Justice Department lawsuit filed against Google in 2020 focuses on its monopoly in search and is scheduled to go to trial in September.

The Justice Department did not immediately respond to a Reuters request for comment, while Google declined to comment on the report. The lawsuit is expected to take an aim at Google's advertising business, which is responsible for some 80% of its revenue. In addition to its well-known search, which is free, Google makes revenue through its interlocking ad tech businesses, which connect advertisers with newspapers, websites and other firms looking to host them.

Advertisers and website publishers have complained that Google has not been transparent about where ad dollars go, specifically how much goes to publishers and how much to Google. The tech giant made a series of purchases, including DoubleClick in 2008 and AdMob in 2009, to help make it a dominant player in online advertising.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 2. in AU
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

AI and Robotics are rapidly changing the world of work. As tech advances, much is unknown about the future of human jobs in this industry. LiveInTheMoment PressForChange FutureTech

10% for the BigGuy

what does everyone think that we actually want or like adds ?

Australia Australia Latest News, Australia Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

DOJ poised to sue Google over digital ad market dominanceThe Justice Department is poised to sue Alphabet Inc’s Google as soon as Tuesday regarding its dominance over the digital advertising market. Whatever!
Source: nypost - 🏆 91. / 67 Read more »