Small business owners struggle to retain customers as delivery disappointment mounts

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FATTEH HAMID writes about the craftiness of some deliverymen used by small and medium business owners

writes about the craftiness of some deliverymen used by small and medium business owners

Abubakar noted that she was soaked in other engagements only to check her phone later at night to see several calls and text messages from the customer. Abubakar added that the customer requested a refund, noting that it was the last time she heard from her due to a problem caused by a deliveryman. In 2022, according to a survey conducted by the Small and Medium Enterprises Development Agency, in collaboration with the National Bureau of Statistics, SMEs employ 87.9 per cent of the country’s labour force.

She stated that failure to deliver goods at the specified hours to the customer made her lose money because they were perishable goods. An entrepreneur, Abdulrazaq Oyewo, who runs a leather shop, stated that it was becoming hard to get the services of honest and efficient deliveryman. He said, “”The communication gap between the business owners and customers is frustrating. Business operators don’t communicate openly with customers; if a customer’s order will be delivered by 5 pm, don’t tell him or her that it will arrive by 2 pm.’’

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