Amazon could be sitting on another $3.5 billion business, Morgan Stanley says

Amazon could have another winner with its Buy with Prime service, according to Morgan Stanley. The company started out as an online bookseller, morphed into an e-commerce giant and tackled cloud computing with Amazon Web Services. Its newest program, Buy with Prime , allows Prime members who purchase from another retailer's website to check out using their Amazon account and receive free, two-day delivery. The service could rake in billions for Amazon , analyst Brian Nowak said.

mountain Amazon's year-to-date performance Every 2% of non-Amazon.com packages that shift to Buy with Prime would add $5.9 billion to Amazon's 2025 revenue and $1 billion to annual earnings before interest and taxes , he estimated in a note Tuesday. His bull case of 5% of non-Amazon volume translates to $3.5 billion of annual EBIT.

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