Samsung Electronics' flagship smartphone Galaxy S23 is seen on display at an unveiling ceremony in Seoul, South Korea on Jan 30, 2023.SEOUL/SAN FRANCISCO — Samsung Electronics unveiled its latest premium smartphones with a focus on their powerful cameras on Wednesday , in a test of its brand power as the market for mobiles undergoes unprecedented contraction.
It is Samsung's first-ever 200-megapixel camera sensor, and the series uses Qualcomm Inc's Snapdragon 8 Gen 2 mobile processor. Qualcomm said that with the S23 series, 100 per cent of the processors use the Qualcomm chip. "I think it's designed to give both Samsung and Google a little bit more credibility in the XR space, because they both have been pretty absent on the hardware side for quite some time," said Sag.
In that tough environment, analysts said Samsung's mobile strategy would center on profitability through premium offerings, including the S series and foldables.
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