However, this introduces a few new problems for businesses and also for SMS receivers.For SMS receivers, any kind of SMS you receive from businesses not registered under SSIR will be immediately labeled as "Likely-SCAM" on your mobile phone.
This introduces some confusion among users, especially if you receive SMSes from legitimate sources that have not registered with SSIR. For example, One Time Password requests, parcel tracking services, and also reward links will all be bunched up under the same "Likely-SCAM" thread.This makes it tough to identify which sources are legitimate and which ones are not, especially if it is sent without a company name as an identifier in these messages.
For example, the Google Pixel and Apple line of phones have a self-filtering system in place that will place all scam-suspected SMSes into a "spam" or "malicious" folder, and sometimes will automatically do so without informing the user.The "Likely-SCAM" thread is highly likely to be filtered into these folders, as it happened to my own personal mobile phone when I received these messages.
This resulted with me heading to other online retailers to purchase what I needed, instead of using Amazon.
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