Eroding minority stereotypes in the snow sports industry

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It is no secret that the ski community is dominated by white athletes, but Black athletes are working to change the narrative by providing resources to communities that struggle with access and opportunity.According to Snowsports Industries America, a t...

It is no secret that the ski community is dominated by white athletes, but Black athletes are working to change the narrative by providing resources to communities that struggle with access and opportunity.

The emotion is what drove Henri to pursue skiing competitively when he was 4, but in the years since, it has evolved into a more serious undertaking as he’s working to become of the few Black athletes representing the United States in the Olympics. NBS says its members are set on not only breaking the stereotype that Black athletes do not exist in the snowsports industry but the mold. Through grants, memberships, and sponsorships, it helps provide access and gear to communities where that ski pedigree is not as common.

 

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