Annual Gartner Digital IQ Index Identifies Attributes of Genius Brands to Help CMOs Define Effective Digital Marketing Roadmaps in 2023within the latest Gartner Digital IQ Index,* identifying the best-in-class brands across 15 industries. Forty-five of the 1,402 brands analyzed were categorized as “Genius” this year .
On average, Genius Brands achieved 10.9x more site traffic than their peers in 2022 and grew their revenue by 8.6% in 2021 relative to 2020. For each brand, Gartner measures hundreds of data points across four key marketing dimensions – site, digital marketing channels, social media and path to purchase – in a quest to quantify a brand’s digital aptitude and digital maturity relative to its industry peers. The best-in-class brands in each industry are categorized as “Genius Brands.”
“Understanding what Genius Brands collectively do better than their peers can help CMOs develop roadmaps and leverage best-practices to improve their own brands’ digital maturity," said
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