The Philippine Franchise Association announced that it will host the World Franchise Council and Asia Pacific Franchise Confederation meetings this year.
“Franchising is another instrument for us to bring our Philippine brands outside the country. So with that, we don’t only export products from the Philippines, we actually export brands that started here in the Philippines.”The PFA said that there are currently 20 Philippine brands that have successfully expanded outside the country, and the goal is to repeat that success with 30 more brands.
Aside from the target for Philippine brand exports, the PFA is also looking to expand the industry by 12 to 15 percent in terms of overall business expansion including store openings and employment. The PFA estimates the Philippine franchise sector employs around 2 million Filipinos around the country.
The expo is expected to draw as many as 75,000 attendees and participants, which will make it the biggest franchise event in the Philippines to date. “We are doing now the survey. So hopefully in the next weeks to come we can have that,” Quintana said.“We are lagging behind in terms of the agricultural development, so we are glad that there are also a lot of partnerships now from the ground, in terms of supporting the agricultural sector. We actually want to see more smaller brands, food brands, to be sourcing locally.
Samie Lim of Blims, recognized as the father of Philippine Franchising, said the franchise business model offers franchisees a better chance of surviving current conditions. He notes, with a proven business model and strong franchisor partner, franchisees have the right tools for the job.
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