How did these B.C. companies survive the pitfalls of the pandemic pivot?

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Many businesses that emerged to manufacture and procure PPE in the early days of COVID have gone bust. But not these businesses. Here\u0027s why.

“They were like, ‘We need more, more, more, more,’ And I’m like, I can make this much, this is what I can do. And really having to prioritize who got it first … I was a wreck.”

Dyck, who is also the CEO of Okanagan Spirits Craft Distilleries, said most distillers in B.C. started making hand sanitizer in March 2020 because they saw the shortage at hospitals and other public facilities.Article content Dyck said that at most 10 per cent of guild members broke even on sanitizer, with the entire sector forced to deal with an estimated $750,000 of “unrealized capital” when alcohol that could have been used for spirits was instead made into sanitizer that sat in storage.Article content

The switch back was also smoothed for companies that not only had a dedicated market before the pandemic, but also had established sources of material that could be used for both COVID and non-COVID purposes.Article content The company never took on more production than its contracts specified, said Paul Heel, vice-president of quality at The Wing Group, Mustang’s parent company

For Mustang, it meant retooling production. Training staff was harder than procuring materials since the company used similar waterproof membranes in its jackets.Article content

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