The city was awarded 15 championships during the NCAA’s most recent round of bidding, more than any other major city, SBJ reported. It’s also home to 64 brands that have at least four sports sponsorships, a naming-rights deal and/or a major league jersey path deal. Only New York and Los Angeles had more at 129 and 73, respectively.
Big D also has support from fans, with 31.8 million attending major or minor league and Division I college sports events in the past five years. It also has more hotels under construction than any other market in the world with 173 current projects to complement its central location and large airport.Next up, the Women’s Final Four will be at the American Airlines Center on March 31 and April 2. Next year, The Texas Rangers will host the 2024 MLB All-Star Game at Globe Life Field.
The 70 to 80 major events hosted by the Dallas Sports Commission generated over $650 million in economic impact last year, Paul said. Charlotte rounded out the top three with its large motorsports presence, claiming 15 top-tier racing teams, a premier venue, league offices and a hall of fame.
I wonder how much it cost?
If this is true, then why don’t the mavs get better free agents each summer? 😅