belt. A group of young women hover at another table in mini dresses that defy the Parisian winter, legs bare. Everyone seems to have stopped by for a pastis on their way to the next fashion week show.
“I ended up spending the whole day there,” says Ditte. “I was styling people, helping them try things on. That’s what I love doing. You have nothing without your customers, no business, nothing.” from mannequins is used to create decorative objects and benches, for example. “It’s important we can show people who we are,” says Ditte. “We want to invite them into our universe.”From the start, Ganni has connected with Australian customers. Even before Ganni began shipping here in 2019, Australians were within its top five audiences onand within the top 10 sources of traffic to its website. “We share a lot of sensibilities,” says Nicolaj.
Ganni’s sustainability goals, including cutting carbon consumption by 50 per cent by 2027, are written into its shareholder agreements, and each year it produces a progress report. But it is complex, says Nicolaj.