Pride becomes a minefield for big companies, but many continue their support

  • 📰 WOKVNews
  • ⏱ Reading Time:
  • 55 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 63%

Australia News News

Australia Australia Latest News,Australia Australia Headlines

Dozens of big companies from Delta and Coca-Cola to Walmart are sponsoring LGBTQ+ Pride events and displaying racks of Pride-themed merchandise

recently came under fire for their efforts to appeal to the LGBTQ+ community, only to come under more fire when they tried to backpedal.

“We stand by our values and we’re a highly inclusive organization. And we think the bulk of America is as well,” Gennette said. Anheuser-Busch didn’t respond to questions from the AP about its Pride sponsorships. Target said its focus is “moving forward with our continuing commitment to the LGBTQIA+ community.”A majority of negative social media posts about Pride this year are attacking companies for being “woke” and accusing them of sexualizing or grooming children, says RILA Global Consulting, which tracks more than 100 million websites and social media pages per day.

Kohl’s, Lego and Southwest Airlines also have taken heat for their LGBTQ-friendly marketing in recent days.U.S. sales were down Suzanne Ford, the executive director of San Francisco Pride, said she understands that companies are facing difficult decisions but they also know that the LGBTQ+ community is watching very closely this year.

“We don’t just blindly say, ‘Oh sure, we’ll take your money.’ We want to make sure the companies have a clear path to why they want to participate,” Legere said.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 247. in AU

Australia Australia Latest News, Australia Australia Headlines