Twitch Backlash: Company Rolls Back Policies Streamers Said Would Threaten Their Income—Potentially Avoiding Boycotts

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The streaming platform walked back changes to branded content that were met with criticism and boycott calls Tuesday.

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The guidelines, released yesterday, would have prohibited video, audio and display advertisements from being put directly into streams—a move that Twitch content creators believed wouldThe new rules, which were planned to become effective at the beginning of July, also included a restriction on in-stream logo sizes, which would have only been able to take up 3% of screen sizes.

The choice to outright remove the policies comes after an apology issued by Twitch Tuesday in which the platform said it “missed the mark with the policy language” and would rewrite the rules to be clearer.Twitch streamers and popular content creators lashed out at Twitch after the guidelines were first released Tuesday. Zack Hoyt, who holds 3.

streamers “should consider boycotting Twitch.” He added that making “common and harmless forms of advertisement” against the terms of service was done so Twitch could “monopolize” more of streamers’ income. Tyler Blevins, also known as the hyper-popular

 

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