Nearly 15,000 individuals from 20 countries across the globe participated in the survey, providing their perceptions of the world’s top 100 cities based on each city’s overall reputation and personal experiences regarding living, local work, remote work, studying, retiring, visiting or investing.
To provide a comprehensive evaluation, preferences across these seven dimensions were analysed. The survey took into account 45 specific city brand attributes, grouped into seven pillars, including Business & Investment and Sustainability & Transport. This holistic approach ensured a well-rounded assessment of the city brands featured in the ranking.
The survey has ranked Cape Town as South Africa’s most visited city. The city’s natural beauty is a major draw, its breathtaking coastline, majestic mountains and diverse landscapes make it an incredibly attractive and desirable location for tourists worldwide. Cape Town has also ranked 33rd in the world for its rich cultural heritage and diversity. The city’s warm hospitality and plethora of adventurous attractions enhance its allure. The city has also excelled in affordability ranking at no. 15th and secured the 18th spot for pleasant weather.
Several other African cities have also secured spots in the top 100 of the Brand Finance City Index. Cairo claimed the 67th position, followed by Casablanca in 76th place with Lagos and Nairobi ranking at 90th and 94th, respectively.