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Mark Cuban claims companies like Target, Bud Light going 'woke' is just 'good business'

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The Dallas Mavericks owner remarked on the ongoing controversy surrounding companies like Bud Light and Target over their transgender marketing strategies.

Investor Kevin O'Leary looks at the potential ramifications from the Target Pride collection controversy on 'Jesse Watters Primetime.'is just"good business," pushing back against those who say it's adversely affecting their bottom lines.

"There is a reason almost all the top ten market cap companies in the U.S. can be considered ‘woke.’ It’s good business," he said. ROGAN ROASTS TARGET, BUD LIGHT FOR LOSING BILLIONS FROM BACKLASH: ‘STOP SHOVING THIS DOWN EVERYBODY’S THROAT’Cuban explained,"Most CEOs have enough experience to know to just wait out the news cycle until they go to the next one."

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