Beauty veteran Bobbi Brown on Threads.Said Caroline Guss, group vice president of Sally Beauty Holdings: “We’ve seen Twitter serve a need for us in customer service and support; we see Threads so far as being a place for further engagement, and a new way to more closely connect to our community we’ve built on Instagram.”
“I remember the day that Instagram created Stories back when we all had Snapchat — it felt momentous in how we would consume content, and it turned out to have been. [Threads] cannot be ignored,” said Jana Bobosikova, CEO of Epic Future Labs and cofounder of Web3 beauty brand,California-based Bobosikova was on a European excursion when Threads launched. “It was 2 a.m. or something like that — I just felt it was important to be there and learn from the beginning.
“The transition for beauty players may be less intimidating since [Threads] has a foundation in Instagram, a platform beloved by creators and brands for over a decade,” Horwitz said. “Another advantage of a text-based platform is that creative budgets and lead times are significantly lower.”
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