"With our products, it's about raising awareness - we want to change the perception of what's still edible and what's still appropriate," Maggie said.What is the difference between use-by and best-before dates?
The store works by intercepting goods from distributors that are destined for waste, and then selling them cheaply to consumers.The best before date is about quality not safety - processed food and drinks have preservatives in them and are stored so that no air can enter and store the product, even after the best before date.
For their initial launch, the business has stocked food with one to six months of shelf life left, but they plan to move into selling items that are past the best-before date.How does Maggie verify that it's all safe to eat?