Digitized Insurance Brokers Disrupt the Industry to Benefit All - IT News Africa | Business Technology, Telecoms and Startup News

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In a recent interview with Mishaya Chettiar, Executive Head at Everything.Insure - an all-in-one paperless insurance marketplace that puts...

Digital transformation is seeping into every sector of society. With an acute directional shift towards what will soon become a fully digital economy – technologies like artificial intelligence, machine learning and native cloud have businesses adapting to the ever-evolving tech environment to improve, enhance and in some cases disrupt industries – for a positive outcome.

Well, firstly, we are independent, and you can buy directly from us. With most insurers, you cannot buy directly from them, and would need to go through a pretty onerous process, via a call center or a broker, to get access to their products. Everything.Insure gives you the best of both, digital self-service when you want it and broker support when you need it.landscape for consumers?

The second thing that we tried to solve was that insurance is a grudge purchase. Part of the reason for this is that customers do not understand what they are buying, they do not understand what they are covered for and the entire process is overwhelming and time consuming. As a result of this, customers get frustrated at the claims stage when they find out their cover was not what they thought it was.

This results in less confusion and frustration and a more pleasant experience for the client. With multiple insurers being curated by us and that rating being made available to the consumer, they have peace of mind that they have the right product, from the right provider at the right price. Women have valuable insights and perspectives that are key to innovation, and the move to more diversity has contributed to the innovation we have seen in the insurance industry in the past decade.transformation strategies into its core services?

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