PH gains Korean market access for fresh Hass avocado

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PH gains Korean market access for fresh Hass avocado
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By Gumamela Celes Bejarin, DA-AFID The Philippines’ commercial shipment of Hass avocado to the Republic of Korea will start by

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The Philippines’ commercial shipment of Hass avocado to the Republic of Korea will start by the end of September 2023.

“This market access milestone is made possible through the effort of the DA-BPI headed by Director Gerald Glenn Panganiban and the Philippine Agriculture Office in Seoul headed by Agriculture Attaché Aleli Maghirang, who closely collaborates with their counterparts in MAFRA-APQA,” Panganiban said. Hass avocadoes have become popular in Korea as the main nutritional ingredients for salad and sandwiches. They are available at leading retail stores and online markets in fresh and frozen forms but are mostly from Latin American countries.To familiarize the Koreans with the said Philippine fruit, the DA, through the Philippine Agriculture Office in Seoul in close coordination with Dole Korea, will support promotional activities to increase awareness of consumers and boost exports.

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