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UCLA Music School Announces B.A. Music Industry Degree Program

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The Herb Alpert School of Music will prepare graduates for careers in artist and label management, live-music promotion, digital marketing and more.

Samantha Heller, recent graduate of The Herb Alpert School of Music, Tom Corson, co-chairman and chief operating officer of Warner Records and chair of the School of Music advisory board and Antonio Estrada, recent School of Music graduate.Herb Alpert School of Music launched a new Bachelor of Arts music industry degree this fall, it was announced Tuesday .

“Our goal and responsibility is to empower a diverse community of exceptional students as nextgeneration transformational thinkers in the music industry,” said, inaugural dean of the Herb Alpert School of Music, in a statement. “The success of our previous programs built our credibility and infrastructure, while providing us the time to assemble a powerful 12-member advisory

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