Netflix shutters its DVD rental business, marking the end of the red envelope era

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Netflix shutters its DVD rental business, marking the end of the red envelope era
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Shutting down its DVD business could help Netflix better focus resources as it expands into new markets such as gaming as well as live and interactive content.

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Its DVD business has also declined significantly in recent years. In 2021, Netflix's non-streaming revenue - mostly attributable to DVDs - amounted to 0.6% of its revenue, or just over $182 million.

Even before Netflix announced the news, some longtime subscribers said they could see the writing on the wall. A Netflix spokesperson told CNN it has no plans to sell the DVD business and will be recycling the majority of its DVDs through third-party companies that specialize in recycling digital and electronic media. It will also donate some of its inventory to organizations focused on film and media.

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