Anheuser-Busch saw better performance in Q3 of 2023 despite still struggling in the U.S. after controversy surrounding Bud Light’s brief partnership with a transgender influencer.
The company reported revenue growth of 5%, more than was previously forecasted. Growth in the Middle East, Africa and Asia-Pacific helped grow revenue even as the brand experienced weaker sales in the U.S. U.S. sales of Bud Light dropped after conservatives led a boycott over the beer’s partnership with transgender influencer Dylan Mulvaney and support of LGBTQ Pride events.
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