Co-founder of 2 billion-dollar companies: Here's the most important thing successful people do—'it's not going to hurt you'

Dealing with rejection is tough, but it's a necessary skill to master if you want to be successful, according to. "If you're prepared and you know you're going to get a lot of rejection, then it's not going to affect you. It's not going to hurt you. You can learn from it."

"You knock on lots of doors. People will not let you in," DeJoria says. Those jobs taught him how to deal with rejection without letting it bother him, which became important when he teamed up with hairstylist Paul Mitchell in 1980 to launch the eponymous business.in annual sales, setting DeJoria up to pour "several million" of his own dollars into co-founding Patrón in 1989, he says.

The only question is how you'll respond do it, and reframing failure as a learning opportunity — whether it's a rejected sales pitch or a personal setback — can make you more likely to succeed in the long run,. That's because people who live in constant fear of failure or rejection are less likely to take necessary risks or seize on opportunities when they are presented.

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Co-founder of 2 billion-dollar companies: Here's the most important thing successful people do—'it's not going to hurt you'John Paul DeJoria co-founded two iconic brands, Paul Mitchell hair care and Patrón tequila — only because he figured out how to deal with rejection, he says.
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