Strategic clarity is more than operational proficiency; it’s about deeply recognizing a company’s distinctive strengths and aligning every operation with this core identity. Costco’s foray into organic foods and Amazon’s expansion into cloud computing with AWS, for instance, were strategic moves rooted in their inherent capabilities and market insights. Patagonia’s commitment to sustainability and ethical practices across all business aspects is the epitome of strategic clarity.
Should a company that makes smart fridges expand into industrial cooling? Smart, connected doorbells? Or perhaps consider a “product as a service” model where customers pay a subscription fee for their refrigeration needs rather than owning the fridges outright?Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Sharpening Your Business Acumen. Earn badges to share on LinkedIn and your resume.
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