McDonald’s spends $300 million — its biggest deal in 20 years — to buy a tech company

McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push.

Since taking the helm in 2015, chief executive Steve Easterbrook has pushed technology — including self-order kiosks, digital menus boards and delivery — to boost sales and help McDonald’s stand out among rivals. Since McDonald’s seldom carries out acquisitions, the purchase of Dynamic Yield shows the company’s desire to leverage technology to speed growth in the fiercely competitive restaurant industry.

Australia Australia Latest News, Australia Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Bank of England warns companies to step up preparations for a no-deal BrexitAs well as opting to keep the bank’s main interest rate on hold at 0.75 per cent, Britain’s Monetary Policy Committee voiced concerns about the impact of a series of ‘cliff-edge’ moments over Brexit globebusiness Smart advice based on the mess parliament is making of it.
Source: globeandmail - 🏆 5. / 92 Read more »