during the first Q1 of 2024. For example, ad revenue attributed to Google Search rose 14.4% to $46.2 billion, and ad revenue from streaming video platform YouTube rose a strong 21% to $8.09 billion. All Google advertising amounted to $61.7 billion, 13% higher than the $54.5 billion reported for Q1 2023. subscriptions, platforms, and devices, the category that includes Pixel devices, generated revenue 17.9% higher at $8.74 billion. Overall Google Services revenue, at $70.4 billion, rose 13.
Traffic acquisition costs rose, which is a category that Google would prefer to see decline. It cost the company $13 billion to attract traffic to its sites, 10.5% higher than the $11.7 billion it cost Google during the same quarter last year. Headcount declined 5.1% from 190,711 to 180,895.Overall first-quarter revenue was $80.5 billion compared to the $69.8 billion generated a year ago. That works out to a solid 15.4% hike in revenue for Google.
As a result of the strong report, Alphabet announced a cash dividend for the first time of 20 cents per share that will be paid on June 17, 2024, to stockholders of record as of June 10, 2024. Stockholders of the company’s Class A, Class B, and Class C shares will be eligible to receive the dividend that Alphabet plans to continue to pay every quarter.said,"Our results in the first quarter reflect strong performance from Search, YouTube and Cloud.
After declining $3.15 or 1.96% to $157.95 during regular trading hours, Alphabet shares soared in after-hours trading rising $19.13 or 12.11% to $177.08. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.Multiple accounts - one person can have only one accountModeration is done by humans.