Tech analyst explains why he is long Apple stock into earnings

) earnings release after the close today, stating they believe the iPhone maker is "the next idea to be discovered."

However, the note also highlights the potential for growth in Apple's Mac division, with expectations for Mac sales to surpass consensus estimates. In addition, the most compelling aspect of the analysis lies in Apple's strategic move into artificial intelligence . Despite short-term challenges and market volatility, the analysts at Lynx maintain a bullish outlook on Apple, setting a price target of $220. They urge investors to look beyond quarterly fluctuations and focus on the long-term potential of Apple's AI ambitions, which could reshape the tech landscape in the years ahead.

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