The Trust Economy and Why It Matters More Than Ever in Business

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No matter who we are, we have to manage the optics of whether and why people should trust us.

Think about the last time you led a meeting that ran long when you were already overscheduled. Did you say, 'I'll circle back with you by EOD,' knowing that you couldn't manage any such thing until at least the next morning? I'm not judging, because I'm sure I've done it, too. But if you do that often enough, your colleagues learn that you don't put much stock in your own words.

What I found was that the people who knew me were able to say so much more than I could, because trust starts at the individual level.The Actionable SolutionLike many teachers before me, I think that the only solution is practice. And, yes, class — that does mean there will be homework. Ask yourself:• Do I trust me? In what areas? I know myself well enough to avoid committing to things that I won't achieve. I'm likelier to sprout wings and fly than I am to hit the gym five times a week.

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