Rethinking the Everyday Coffee Cup—and Creating a New Business

📆 29/04/2019 5:15 PM
📰 WSJ

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The Arseneaus looked to create a mug that was easier for his aging grandfather to handle—and found a successful idea.

The Arseneaus looked to create a mug that was easier for his aging grandfather to handle—and found a successful ideaSeeing a grandfather struggle made a couple wonder how they could help him. And it made them realize they could build a business, too.

In April 2013, Allen Arseneau and his now-wife, Diana, visited Mr. Arseneau’s grandfather, a former 82nd Airborne Ranger, at an assisted-living facility outside Boston.

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