allows Winky Lux to fund the expansion of both its digital and brick-and-mortar retail channels, according to the brand’s co-founder and chief executive officer Natalie Mackey.
She said: “This partnership enables us to meet customer demand, scale our operations, maximize existing retailer partnerships with Target, Ulta and Shoppers Drug, and reach new heights in product innovation.” EXCLUSIVE: The Makeup Artist Who Trademarked 'No-makeup Makeup' 40 Years Ago Is Launching a Brand of the Same Name
The executive team will all remain at the company.
Core entered the beauty industry in 2020 through its investment in Cohere Beauty, a beauty and personal care contract-manufacturing platform consisting of four manufacturers — Marianna Beauty, Arizona Natural Resources, Health Specialty Inc. and Contract Filling Inc. — which have been integrated to offer product formulation, manufacturing and packaging under one roof. Its primary categories are hair care, fragrance and skin care..
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