TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back

Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week.

The direct-to-consumer boom was a big theme in our reporting. It's become conventional wisdom that for these born-on-Facebook companies to get to the next level, they'll have to buy television, with its ability to introduce products to a new, mass audience. This week I surveyed how the TV giants like NBCUniversal and CBS are trying to change their hidebound practices to sell advertising to these companies.

Yet TV still is a big hurdle for many DTC companies that are used to low-cost, performance-based advertising. Today, DTCs represent a scant 3% of TV advertising, but it's only poised to grow, having doubled over the past two years. In another big story of the week, privacy continues to be top of mind for advertisers as Google and Facebook crack down on third-party ad targeting on their platforms.

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Source: Reuters - 🏆 2. / 97 Read more »