Business schools step up executive coaching

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Growing demand from Executive MBA students is driving schools to improve provision

Professional coaching has been good to Alejandra Badilla, helping to accelerate an already rapid rise. The 36-year-old Chilean, who will complete her Executive MBA at Madrid’s IE Business School late this year, started monthly coaching sessions over Microsoft Teams six months into the course. Soon afterwards, she was promoted to a director-level role at the insurance business Chubb, managing a $100mn portfolio of clients.

“We can work on their leadership, communication, influence, executive presence and so on in the context of their working environment, not only their MBA class environment,” Langslow says. “Coaching on live challenges allows direct challenge and support, and the chance to follow up to explore the impact of their changes in behaviour and approach.” Few business schools hire coaches as staff members, usually preferring to use freelance professionals.

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