Balancing Business and Collecting with Isaac Sultan Cohen

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Isaac Sultan Cohen bridges the worlds of business and art collecting, finding parallels between decision-making and the emotional value of owning art.

Isaac Sultan Cohen bridges the worlds of business and art collecting, finding parallels between strategic decision-making and the emotional value of owning timeless pieces.Isaac Sultan Cohen highlights the importance of balancing business with personal passions, finding inspiration and lessons in art collecting that enrich both his life and career.

Isaac Sultan Cohen reflects on how he initially began this journey, which has lasted more than two decades. “When I inherited my uncle’s collection it wasn’t vast, but it was curated with great intention. When it became mine, I felt a responsibility to continue to honour his own dedication to collecting by both expanding it with my own tastes as well as venturing into other forms of collecting, including watches.

Starting to collect without professional knowledge of art was not easy. Isaac Sultan Cohen draws an interesting comparison between the early stages of his collecting experience to when he began his professional career. “In collecting, similar to business, I had to learn to speak the language—a very difficult language to learn because the language of art is not purely a verbal one. It requires that one understand the history, the nuances, and the market dynamics of this entirely new world.

Isaac Sultan Cohen believes both art collecting and business require patience, logical decision-making, and valuing passion over immediate returns.

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