The Inspiring Story of Serai Group's Business Expansion

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BUSINESS,RESTAURANTS,FAMILY BUSINESS

This article explores the journey of Serai Group, a successful family-run business that has grown to own 16 diverse restaurant brands.

Some people prefer to celebrate birthdays or other events involving a large group in a restaurant setting because they find it more casual and intimate. Many restaurants offer private rooms for reservation. Among the popular choices are restaurants under the Serai Group, such as Blonde, Serai, Jibby & Co, lola, and many more. A user on X (@umarmaggi), who is also an owner of Mokky’s Pizza, shared an inspiring story about the Serai Group's business, particularly for those in the business world.

The Serai Group is a family-run business that has been established in the industry for almost 35 years. It is run by four family members: Puan Rina Abdullah, her daughter, and her son-in-law. It all started with a Thai restaurant called Serai Thai, operating in Shah Alam around the 90s, run by Puan Rina Abdullah. However, after her daughter and son-in-law returned from Australia, the business was revamped and started to grow to what it is today. The Serai Group owns 16 different brands, each with its own distinct identity. Some might think that opening 16 brands with different cuisines under one business is an impossible idea. It requires 15 different teams to manage it effectively

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