Generative AI technology has become Meta's top priority, directly impacting the company's business and potentially paving the road to future revenue opportunities.Meta in April said it would raise its spending levels this year by as much as $10 billion to support infrastructure investments for its AI strategy. Meta's stock price hit a record on Dec. 11.
The company has been increasingly releasing new generative AI features for advertisers to continue improving the efficiency of its online advertising platform. And with the hiring last month of Clara Shih, who had beenCEO of AI, to lead a new business AI group, Meta aims to build a more enterprise-focused unit in the new year.The Meta AI logo is being displayed on a smartphone in this photo illustration in Brussels, Belgium, on June 10, 2024.
He launched the Meta AI chatbot in 2023 to rival the generative AI chatbots of competitors, most notably OpenAI's ChatGPT. In April, the company brought it to the forefront of each of the apps in its empire by putting Meta AI in the search bars of Instagram, Facebook, WhatsApp and Messenger. Sathish Thiyagarajan, 30, a technical support engineer for marketing tech firm GoX.AI, said he's increasingly using Meta AI as a search tool via WhatsApp, which he noted dominates the Indian market for mobile internet communications.
"Professionals and companies have started using AI, but the general user has no need, at least not on the Meta platforms," Sircar wrote in an email.in December that over 1 million advertisers had used the company's GenAI tools to create more than 15 million ads in a single month. Celina Guerrero, an independent corporate sales and training consultant, said she uses Meta's GenAI tools to help with writing headlines for her ads, but she said she finds Meta's advertising interface to be confusing and constantly changing.Ahead of a Facebook ad campaign planned for January, Guerrero said she is debating how to use Meta's GenAI tools for more in-depth tasks, like modifying her ad's entire in-line copy.
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