The NIL market is expected to reach $1.7 Billion in the 2024-2025 season according to Opendorse. $1.1 billion of that is projected for college football. Men’s basketball players have earned around $389 million, while women’s basketball players received around $75 million. Olympic athletes have generated an estimated $134 million dollars.
The money-making opportunities began in July 2021, following a Supreme Court ruling that prevented the NCAA from prohibiting student athletes from profiting from their name, image, and likeness. Since then, legal battles have continued between the NCAA and state legislatures. \'It's been really interesting to watch the competitive balance between the states,' said Rob Sine, CEO of Blueprint Sports. 'Tennessee is more aggressive, Florida wants to get more aggressive, and then Texas wants to get more aggressive. More state laws are passed and repealed and then passed again.' Blueprint Sports oversees several high-profile collectives across the country. Boosters, individual donors, and businesses often fund collectives, which then pay athletes for appearances or endorsements. These groups are estimated to control around 80% of the NIL market. \'The schools are already spread so thin. So, for a professional services unit, they're happy to know that, hey, we'll put staff on campus, that will represent them and the student athletes,' Sine said. 'The collective as a marketing agency, we’ll handle all the operations, we’ll provide that third party arm for athletic departments where we can do negotiations with agents, we can do negotiations with athletes we can handle if an athlete enters the transfer portal, terminating the contract, or things like that.' Blueprint Sports oversees collectives from across the country, including NC State’s One Pack NIL, Colorado’s 5430 Alliance, Pennsylvania’s Happy Valley United and Arkansas’ Arkansas Edge
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NIL Market Booms to $1.7 Billion, with Colleges Leading the WayThe Name, Image and Likeness (NIL) market is projected to reach $1.7 billion in the 2024-2025 season, driven primarily by college football. Since the Supreme Court ruling in 2021 allowing student athletes to profit from their NIL, the market has exploded. While collectives, funded by boosters and businesses, dominate the space, athletic departments are increasingly partnering with these groups to manage athlete endorsements and navigate the evolving landscape.
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Source: FoxNews - 🏆 9. / 87 Read more »
NIL Market Booms to $1.7 Billion, Collectives Drive GrowthThe NIL market is projected to reach $1.7 billion in the upcoming season, fueled by a surge in collectives compensating athletes. While college football leads the charge, basketball and Olympic sports also see significant earnings.
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Source: FoxNews - 🏆 9. / 87 Read more »
NIL Market Booms to $1.7 Billion, Collectives Gain ControlThe NIL market is experiencing explosive growth, projected to reach $1.7 billion in the 2024-2025 season. Collectives, funded by boosters and businesses, are playing a dominant role, controlling an estimated 80% of the market.
Source: FoxNews - 🏆 9. / 87 Read more »
NIL Market Booms to $1.7 Billion as Collectives Gain PowerThe NIL market is projected to reach $1.7 billion by 2024-2025, with college football leading the charge. Collectives, funded by boosters and businesses, are playing a significant role in athlete compensation, controlling an estimated 80% of the market.
Source: FoxNews - 🏆 9. / 87 Read more »