Tesla's sales in China climbed to a record high last year, reaching over 657,000 cars. However, the company has been losing market share to Chinese new-energy-vehicle players, dropping from 7.8% in 2023 to 6% in the January to November period last year. Analysts warn that sustaining this performance in 2025 could be challenging as competition with local players intensifies.
While Tesla's brand resiliency and price cuts have supported sales so far, concerns remain about its ability to maintain momentum due to a lack of new products and the emergence of more competitive Chinese brands. Tesla's best-selling Model Y now starts at 239,900 yuan after a recent price cut, while the Model 3 sedan starts at 231,900 yuan. These prices remain significantly higher than those offered by many Chinese domestic carmakers
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