A leading global ad holding company network is launching a cannabis consultancy, hoping to bring in $10 million in its first year

France's Havas is launching Havas ECS, a consulting arm in its health division Havas Health & You centered on cannabis and cannabinoids, active compounds found in the marijuana plant.

"We have to spend a lot of time educating, showing the legitimacy of our message, the professionalism of our creative, and proving our credibility," MedMen's chief marketing officer David DancerHavas ECS's aim is to provide research, training, education, and advisory services in cannabinoid medicine to pharmaceutical, health and wellness companies.

Havas ECS will develop and sell licensed educational modules, host seminars, and sell research, customer and market insights, regulatory assessment and training, product and category exploration and market plan development to brands. The goal is to bring in at least $10 million in revenue in its first year, said Jeff Hoffman, Havas Health & You's chief development officer.

Huge captive market..I guess..😉😉.

Woow! This is good

Australia Australia Latest News, Australia Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Jay-Z named chief brand strategist at one of California's leading cannabis companiesAfter becoming the first billionaire rapper in June, Jay-Z has been named chief strategist at one of California's leading cannabis companies, Caliva
Source: BusinessInsider - 🏆 729. / 51 Read more »