The idea of boosting demand by offering one last chance to see a marquee artist goes back decades, but it seems to be getting more popular as more acts from the 1960s and 1970s prepare to retire., also touring this year, didn’t have to say goodbye to improve ticket sales -- they just canceled and rescheduled.
“Most of the big stuff we are working on is coming later this year,” says John Meglen, co-CEO of Concerts West, which is producing tours forand the Stones, and whose parent company is producing the year’s top-grossing midyear tour . The charts also provide a view of the top-earning venues, promoters and concerts, and generally don’t go deeper than the top 10. For the first time this year, however,ran an analysis of the top 100 tours of 2019 compared with 2018, finding that the 2019 midyear period was up 18.8% from the top 100 tours in the 2018 midyear period. That’s due to an increase in venues and promoters reporting to Boxscore, allowing for more detailed analysis.
For the first time in nearly a decade, grosses for the Top 10 Tours chart actually dropped year-over-year for the same time period -- 2019 registered $608.8 million in gross receipts, while 2018 had $635.4 million, a drop of 4.2%. The slight difference is likely the result of one person: Mars, who had an impressive $136 million gross as of midyear 2018.
“It’s ticket pricing and artists asking for money at the on-sale,” says Arthur Fogel, chairman of global music and president of global touring at Live Nation, explaining that artists are pricing tickets higher out of the gate and capturing more of the revenue that previously went to the secondary market.
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