; Huda Kattan’s Instagram–bred makeup empire, Huda Beauty; and Pat McGrath Labs, the product line from the backstage-beauty veteran.
“Oprah used to be what Instagram is right now,” Soare, swiveling, says of her big break on the talk show in 1998 . More than 13 years later, Claudia persuaded her mother to pivot from the brick-and-mortar brow salon that begat a range of popular eyebrow products to social-media—a strategic move that many insiders credit for her current status as the mother of unicorns.
Investment from the wrong or too many partners is a Chinese finger trap that makes even the savviest baby unicorns wary. But with many of them experiencing growth on par with Atkin’s, it is an inevitable step for scaling a small business.
Masterson’s popular T.L.C. Sukari Babyfacial and C-Firma Day Serum helped secure initial fans, but she also credits Instagram for her ability to create a lasting, personal connection with her customers, directly and quickly. “It’s like having a huge focus group that’s telling you at all times what they’re wishing for.”
JeffreeStar should be in this! His makeup line is sickening and sells out products in minutes!!! realentrepreneur
where is KrisJenner
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Source: Forbes - 🏆 394. / 53 Read more »
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