SINGAPORE - While other children went out to play on weekends, Ms Connie Ng and her sister were not given a choice - they were expected to be at their parents' bakery to help out with serving customers.
In an industry that struggles to attract and retain young talent, she decided to take the less conventional route and pursue a career in baking. Opened in 2000, Bread Story has two outlets in Telok Blangah, which sell traditional baked goods like toasted French loaf with kaya and butter to their longtime customers.
Now, she spends six days a week learning baking from her father, and her nights learning business management and accounting from her mother, leaving her with little free time.But she is kept going by her interest, and she has big plans to expand Bread Story in the western part of Singapore, and attract a younger clientele with new products.