Consumer-Focused Companies Soar Toward New Highs

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Investors are hedging their bets by picking up shares of firms they believe will provide returns in a struggling economy

Over the past three months, consumer-staples companies—firms that sell everyday household goods and popular foods and beverages—are the second-best performers in the S&P 500, up nearly 5%, lagging only technology firms.

Coca-Cola Co., Procter & Gamble Co. and Walmart Inc., all of which fall...
 

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In other words, things people can’t live without. Things people use on a daily basis.

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