The bigger picture:
While early interest might come from consumers in the market for premium models, automakers can't focus only on high-end EVs to recoup their investments. EVs must appeal to a wider audience with more accessible options. So far, automakers have unveiled plans to invest overin developing EVs, a figure that automakers hope to recoup in the near future. Limiting EV options to high-end vehicles cuts off an automaker from a large segment of a potentially massive market — the global fleet of EVs will reachby 2030, up from just over 5 million in 2018, according to the International Energy Agency.
High price tags are holding consumers back from making an EV their next purchase — 57% of consumers would be more likely to purchase an EV if it were the same price as a traditional vehicle, according to a study by Volvo The Drive. Lower-priced options and different form factors like sedans, pickup trucks, or minivans would expand the potential audience for their EVs, as it seems many consumers are looking for a lower-priced option.
Bollocks
Half of reservations are from Tesla owners. That means most won't buy by the time Taycan finally available and the Germans aren't interested. That isnt good for VAG.
Why?
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Source: MarketWatch - 🏆 3. / 97 Read more »